I conducted an audit of the company's online presence which provided direction on how to improve the business through a digital strategy. I looked into the company's digital SWOT and that of its competitors to understand which areas needed improvement. I also defined their target audience so that I could create tailored, relevant, and engaging content that would appeal to potential customers. In addition to the above research, I liaised with a member of the team to understand their needs and created a brand strategy focused on building and improving branding and awareness.

The strategy included building a strong, consistent, and solid brand identity; improving service awareness; and promoting company culture.

To execute this strategy, I employed the following tactic;

• Creation of cover images across platforms

• Defined brand elements (colour, logo variation, font, content style, and theme)

• well-detailed caption, hashtag strategy, and maximized content headlines,

• Content focusing on services, team spirit, and the company’s values

As a result of the already-made logo and website design, I selected four colours which are suitable for use as brand colours. I decided to stick to these colours because they are also related to the business industry. I also created a black-and-white variation of the logo, for contrast when designing.

My choice of fonts is Volte family & Montserrat. These fonts provide the best display of information.

Furthermore, I chose to utilize people photography to visually convey the professionalism, care, and optimism associated with the company.

Overall, the design theme played a crucial role in creating a strong and recognizable brand image that resonated with the target audience and helped to differentiate the brand from its competitors

As provided by the client, I made use of Heropost and then switched to Metricool for scheduling the content.

I also created a personal calendar on google docs which I use to plan

To be in line with the design theme, I opted for the use of ‘mixed media’, using stock photos and videos for the videos.

I also worked with raw footage given to me by the client.

The majority of the videos were made in 1080x1920 for an Instagram reel, while some were made in 1080x1080 for regular posts. They were all exported in 1080p for the best quality

The hashtags I used were based on location and content. I chose these types of hashtags because they help improve awareness of the service and brand.

The strategy was executed on the company's Instagram, Facebook, LinkedIn, and Youtube profiles because these were the main contact points for the target audience

The captions I wrote had a professional tone and language that showcased the company as an expert in their field. I enhanced each caption with amplifying words to make it more impactful. I intended to associate the brand with feelings of professionalism and comfort while emphasizing that the company prioritizes their customers' needs. I selected the hashtags based on location and content to increase awareness of the service and brand.